Google wanted a more engaging way to introduce new Android features, allowing visitors to experience their capabilities first-hand rather than through traditional presentations or demonstrations.

Over two years, we developed a series of immersive interactive experiences that combined large-format displays with Android devices to create seamless dual-screen journeys. Visitors used Google Assistant and other native Android features on their phones to interact with and progress through virtual environments in real time, transforming product discovery into a hands-on experience that showcased the Android ecosystem in an intuitive and memorable way.