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Ericsson - MWC 2026

Three bespoke interactive experiences. One vision for the future of connectivity.

For Mobile World Congress 2026, we partnered with Ericsson to design and deliver three distinct interactive experiences across both the public exhibition and private demonstration spaces. From AI-powered audience participation to tangible product education and immersive 6G storytelling, each installation translated complex technology into memorable experiences that engaged visitors and sparked conversation.

Ericsson - MWC 2026

Three bespoke interactive experiences. One vision for the future of connectivity.

For Mobile World Congress 2026, we partnered with Ericsson to design and deliver three distinct interactive experiences across both the public exhibition and private demonstration spaces. From AI-powered audience participation to tangible product education and immersive 6G storytelling, each installation translated complex technology into memorable experiences that engaged visitors and sparked conversation.

Date

Mar 2026

Client

Ericsson - MWC 2026

Industry

Telecommunications

Timeline

5 Months

6G Attractor

6G Portal

Giving visitors a window into a 6G-powered future

Designed as Ericsson's flagship private demonstration, the 6G Portal invited visitors to compare today's world with the possibilities enabled by next-generation connectivity. A custom-built sliding portal moved across a high-resolution LED display, revealing two versions of the same scene: the world as it exists today, and an enhanced future powered by 6G. From emergency response and autonomous transport to drone delivery, live events and augmented reality, each animated scenario demonstrated how ultra-low latency and advanced connectivity could transform everyday life.

6G Attractor

6G Portal

Giving visitors a window into a 6G-powered future

The installation combined bespoke hardware, motion sensing and a fully custom software platform, allowing presenters to control the pace of each demonstration while tailoring the experience to different audiences. The result became one of the most talked-about installations in Ericsson's private exhibition space, inspiring conversations not only about 6G, but about the experience itself.

150 Gallery

150 Gallery

Celebrating 150 years of innovation through AI-powered storytelling

Created for Ericsson's 150th anniversary, the 150 Gallery transformed the company's history into an evolving interactive exhibition. Twelve animated cinemagraphs showcased milestones spanning a century and a half of innovation, from Ericsson's earliest telecommunications technology to future-focused visions of connected societies. Behind the scenes, we developed a complete live-event platform that gave operators full control over content generation, moderation, approvals and playback, ensuring reliability while maintaining a seamless visitor experience.

150 Gallery

150 Gallery

Celebrating 150 years of innovation through AI-powered storytelling

Visitors became part of the story by capturing a selfie inside a dedicated photo booth. Within seconds, our custom GenAI platform seamlessly integrated them into one of the historical scenes, replacing an existing character while preserving the animation. Moments later, participants received a personalised animated version via an online gallery, ready to download and share.

Business Attractor

Business Strategy Attractor

Making complex connectivity services tangible

Ericsson wanted to simplify the way customers understood its differentiated connectivity portfolio. Rather than presenting technical specifications, we created an experience that encouraged visitors to learn through interaction. A custom-built physical totem containing RFID-enabled cubes worked in harmony with a real-time 3D application. Visitors selected real-world scenarios by placing a cube onto the interaction platform, triggering tailored demonstrations, educational mini-games and product recommendations.

Business Attractor

Business Strategy Attractor

Making complex connectivity services tangible

Throughout the experience, the physical installation responded dynamically through synchronised lighting and animations, creating a seamless connection between the digital interface and the physical exhibit while making advanced networking technologies intuitive and engaging.