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Date
Mar 2026
Client
Ericsson - MWC 2026
Industry
Telecommunications
Timeline
5 Months
6G Attractor

6G Portal
Giving visitors a window into a 6G-powered future
Designed as Ericsson's flagship private demonstration, the 6G Portal invited visitors to compare today's world with the possibilities enabled by next-generation connectivity. A custom-built sliding portal moved across a high-resolution LED display, revealing two versions of the same scene: the world as it exists today, and an enhanced future powered by 6G. From emergency response and autonomous transport to drone delivery, live events and augmented reality, each animated scenario demonstrated how ultra-low latency and advanced connectivity could transform everyday life.
6G Attractor

6G Portal
Giving visitors a window into a 6G-powered future
The installation combined bespoke hardware, motion sensing and a fully custom software platform, allowing presenters to control the pace of each demonstration while tailoring the experience to different audiences. The result became one of the most talked-about installations in Ericsson's private exhibition space, inspiring conversations not only about 6G, but about the experience itself.
150 Gallery

150 Gallery
Celebrating 150 years of innovation through AI-powered storytelling
Created for Ericsson's 150th anniversary, the 150 Gallery transformed the company's history into an evolving interactive exhibition. Twelve animated cinemagraphs showcased milestones spanning a century and a half of innovation, from Ericsson's earliest telecommunications technology to future-focused visions of connected societies. Behind the scenes, we developed a complete live-event platform that gave operators full control over content generation, moderation, approvals and playback, ensuring reliability while maintaining a seamless visitor experience.
150 Gallery

150 Gallery
Celebrating 150 years of innovation through AI-powered storytelling
Visitors became part of the story by capturing a selfie inside a dedicated photo booth. Within seconds, our custom GenAI platform seamlessly integrated them into one of the historical scenes, replacing an existing character while preserving the animation. Moments later, participants received a personalised animated version via an online gallery, ready to download and share.
Business Attractor

Business Strategy Attractor
Making complex connectivity services tangible
Ericsson wanted to simplify the way customers understood its differentiated connectivity portfolio. Rather than presenting technical specifications, we created an experience that encouraged visitors to learn through interaction. A custom-built physical totem containing RFID-enabled cubes worked in harmony with a real-time 3D application. Visitors selected real-world scenarios by placing a cube onto the interaction platform, triggering tailored demonstrations, educational mini-games and product recommendations.
Business Attractor

Business Strategy Attractor
Making complex connectivity services tangible
Throughout the experience, the physical installation responded dynamically through synchronised lighting and animations, creating a seamless connection between the digital interface and the physical exhibit while making advanced networking technologies intuitive and engaging.
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