For The 151st Open Championship at Royal Liverpool, the goal was to make complex tournament data easy to understand, creating an experience that allowed spectators to explore the championship as it unfolded while laying the foundation for future tournaments.

Drone scanning and LiDAR technology were the first steps of the process that allowed us to deliver the high-fidelity experience needed to enhance the fan experience. Live tournament data was then streamed directly into the experience, allowing spectators to follow player positions, live scoring and broadcast-synchronised visualisations as play unfolded.

From live leaderboards and scoring updates to broadcast-synchronised visualisations, the platform demonstrated how complex golf data could be transformed into intuitive experiences for spectators, setting the benchmark for future iterations of the NTT DATA DataWall.

The platform established the workflows, technology and real-time data pipeline that would go on to power future installations for NTT DATA at The Open Championship and the BMW International Open, forming the foundation of a long-term partnership. Built during a three-month development sprint, the project combined a high-fidelity digital twin with a custom real-time data pipeline, enabling live tournament information to drive the experience with only seconds of latency.