At Arm DevSummit 2022, Arm launched a new content track designed to educate the next generation of developers. The challenge was to transform complex technical topics into an interactive experience that would attract attendees, encourage participation and make learning memorable.

And challenged participants to complete a series of fast-paced mini-games, each inspired by a key area of the SoC development ecosystem. With prizes up for grabs and no installation required, the experience delivered a fun, accessible way to learn while driving engagement throughout the event.

The experience achieved 95% participant uptake among the target audience, demonstrating how interactive technology can turn educational content into something attendees actively seek out rather than passively consume.