NTT DATA wanted to showcase the intelligence powering the Tour de France by making its data collection and processing infrastructure accessible to VIP guests. The challenge was to transform complex operational data into an engaging, easy-to-understand interactive experience.

We created a real-time digital twin of NTT DATA's race data truck, the mobile technology hub responsible for collecting, processing and distributing live race information throughout the Tour de France. The experience visualised data from both onboard sensors and external race systems, providing visitors with a live snapshot of the truck's operations. By translating complex infrastructure into an intuitive interactive experience, the installation helped demonstrate the technology that powers one of the world's most demanding sporting events.